SEO Recommendations Don’t Implement Themselves!
February 27, 2010
I’ve had the opportunity to work with a variety of businesses through the years ? from tiny one-person small businesses to huge international companies. While there are many similarities in working with different sized companies, there are also important differences.
For instance, what’s great about working with small businesses who opt for full-service SEO packages is [...]
Whiteboard Friday - 5 Things You’re Not Doing (But Should Be)
February 27, 2010
Posted by great scott!
This week, we’ve got a couple of newcomers to Whiteboard Studios! Our very own Jen Lopez and Danny Dover (whom you should know well thanks to Jen’s Meet the Mozzers post) are pinch-hitting for our globe-trotting CEO. Let’s all give them a big welcome.
We did a PRO Site Review Webinar last week and noticed a few SEO issues that are all-too-common. So, in this week’s Whiteboard Friday, Jen and Danny will walk you through five common areas where people often make mistakes, and explain quick fixes that can help you improve, including bot blocking, courting the Linkerati, identifying problems using Top Pages, analyzing conversion rate, and addressing canonicalization.
Here are the charts Danny referenced in the video:

Courtesy of WebsiteOptimization.com
Also, if you’d like to learn more about tracking first-touch attribution in your analytics, Whiteboard Friday alumnus, Will Critchlow, wrote about it here.
Forget Shorty: Long Tail Keywords Convert Cheaper
February 26, 2010
Don’t miss out! Long tail PPC terms offer the cheapest ROI in many industries and are also easier to rank for organically. …
How Google’s Algorithm Works (or at least some hints)
February 26, 2010
Google’s search team recently revealed to Wired’s Steven Levy some of its algorithm-related secrets. As many are well aware, Google’s algorithm is something it keeps very hush-hush about, so this was something of a rare occurrence.
Meet the Mozzers!
February 26, 2010
Posted by jennita
Over the past few months, we’ve announced a number of exciting changes here at the mozPlex. Some of those include becoming focused on our software, new SEO tools and a cultural change with our TAGFEE Tenets. With that, we’re committed to being transparent and authentic and feel we’ve done a great job keeping the SEOmoz community up to date on many of these changes.

However, one area we’ve been slacking is in ensuring that our community knows who we are, as a team. There are many mozzers who mainly work behind the scenes building tools, or providing excellent customer service to our members. Along with our shift from consulting, we’ve had a few organizational changes and people’s roles have changed. Additionally we have a number of moz Associates that help contribute to the blog and provide expertise in Q & A.
We’d like to take this opportunity to introduce you to our team, and ask you to get to know us a little better. There are a few new mozzers that may even surprise you! This is an exciting time for us and the community and we’re excited to introduce ourselves. Each mozzer was asked to provide their title, social media accounts, top moz moment (tools created, blog posts written, etc.), then I asked them to answer a few fun questions. So without further ado, I’d like you to meet the mozzers.
Development Team
Every team plays an important role to the success of SEOmoz and our tools, but the development team is key. Without this group we wouldn’t have the suite of amazing tools that we have to offer our members today. Browse through the developers and see who has worked on your favorite tool, and learn more about the people behind the scenes.
Ben Hendrickson Sr Software Engineer "From the day I started building the Linkscape prototype to the day we launched the first version was about 10 months. I think that project went well." |
Chas WilliamsSoftware Developer "I work mostly on Linkscape these days. I wrote the code for anchor text distributions and the new views for OSE, so the OSE launch was a proud moment for me :)"
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David Joslin Systems Engineer "Since starting in August I have worked to improve our uptime significantly through monitoring, tuning, and application fixes. " |
Jeff Pollard Lead Web Developer "I make sure your website experience is a wonderful one! :)"
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Kate Matsudaira VP Engineering "Helping bring SEO tools and technology to the next level" |
Ken Woodruff![]() Senior Architect |
Nick Gerner Senior Engineer Nick Leads SEOmoz API development and is currently working on solutions for historical Linkscape data tracking. |
Phil Smith Developer "Working on sooper-top secret project"
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Roger Mozbot Needs No Title Standing on a crate in order to be as tall as Googlebot.
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Marketing Team
Now that we are focused on our SEO tools, the consulting and marketing teams have been combined. There have been a number of changes in roles and we’re now more focused than ever on getting our products launched, participating and leading our amazing community, and creating excellent content for our readers. Take a peak at our new Marketing team!
Danny Dover SEO Specialist Danny is at least half full of SEO know-how |
Jen Sable Lopez Community Director Having worked remotely for 9 months, I LOVE being in the office.
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Joanna Lord Director of Customer Acquisition & Engagement "My focus is on introducing new audiences to our awesome resources and SEO tools. " |
Scott Willoughby Director-Conversion & Retention Marketing |
Product Team
The product team leads the path to ensuring that the products being built meet the needs of our customers and they manage the projects from inception through deployment. Essentially they make sure we’re all doing our jobs.
Adam FeldsteinDirector of Product Management Current Focus: 1) Ship a new version of the mozBar. 2) Something much bigger (that I can’t talk about yet) |
Ben Huff Product Manager "I focus on herding cats. Recently that included getting Open Site Explorer out the door, safe and sound. I’m currently working on doing the same for the new Keyword Difficulty tool." |
Matt HeilmanArt Director "I make SEOmoz look good"
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Operations Team
Who keeps the company working like a well oiled machine? That’s the Operations team of course! They jump in and help with any aspect of the company as needed and are often our customers first point of contact. Without their magic touch the office would be running around like chickens with their heads cut off. Thanks for keeping us from running into each other!
Arden TurnbullCustomer Service Manager / Office Coordinator Arden keeps our customers happy! |
Christine V.![]() Director of Operations I do my best to increase the staff’s level of happiness and productiveness, much like Tattoo on Fantasy Island. |
Sarah Bird Chief Operations Officer I own legal, financial, HR, and generally help make everything run smoothly. I also champion the Marketing Department and the SEOmoz API. I love my job. |
moz Associates
This is an amazing group of experts from across the search marketing industry. We’re priveledged to have this group contributing to the blog, helping with Q & A and providing insight for new products. It sorta feels like we’re showing off… because we totally are!
Cindy Krum![]() CEO & founder of Rank-Mobile - Denver, CO |
Duncan Morris Founder and CEO, Distilled - London, UK |
Jane Copland SEO Consultant, Ayima Search Marketing - London, England "I’ve written a couple of successful blog posts for SEOmoz (I worked as a full-time employee at SEOmoz from 2006 until 2009). My favourites are: Don’t End URLs in .0, What Rand and Jane Write When They’re Drunk, the follow-up and A True Story. It’s about hookers." |
Kate Morris Kate Morris, Search Engine Marketing Consultant - Austin, TX "My favorite blog post on YouMoz was Paid Search: Detaching From an Agency, which is what got me speaking on my first panel at SMX East 2008." |
Lindsay Wassell Q & A - Tampa Bay, FL |
Michael Cottam Principal, Michael Cottam SEO Consulting - Portland, OR, Canada I like this one, and it seemed to generate a pile o’ comments: http://www.seomoz.org/blog/its-a-feeding-frenzy-for-keywordrich-domains |
Peter Meyers President, User Effect - Chicago, IL The post: SEO Cheat Sheet: Anatomy of a URL My most popular post on my own blog (by a longshot) is 25 Point Website Usability Checklist. |
Richard Baxter Director / Founder SEOgadget.co.uk - London, UK Hmm. I like writing about tools you guys do - Like this and this and pretty charts on ranking factors using Linkscape data like this. And I really like talking about Microformats. |
Rob Ousbey Search Marketing Consultant, Distilled - Seattle, WA (soon to be) |
Sam Crocker SEO Consultant, Distilled - London, for now! I’m pretty new to the moz crew but I was pretty pleased with manning up to take on a "doozy" for my first Q & A and think I found a good solution to the problem |
Tom Critchlow Head of Search Marketing, Distilled - London Baby. My most loved SEOmoz post was this one, mainly because of it’s sensationalist headline… Headlines ftw. My proudest SEOmoz contribution was speaking at both the Seattle and London pro seminars in 2009 and getting some really positive feedback and comments. |
Will Critchlow Co-Founder of Distilled, UK & US - London, UK. Though anywhere rainy appears to do. Taking credit for lots of things done by our team, I’m probably most proud of the London PRO seminar in October last year. My personal favourite post, mainly for the title (just google "space monstering") is this one. |
Boss Team
Last, but definitely not least we have our co-founders Rand and Gillian. They may very well be the most well known of the bunch, but I bet you didn’t know Rand used to be a black market Pokemon dealer! Without these two, we wouldn’t be the team we are today.
Gillian Muessig President/Co-Founder "I’m the corporate evangelist and international voice for SEOmoz. My role is to connect the the SEOmoz community with the SEOmoz team and to spread the SEOmoz brand to new audiences and markets." |
Rand Fishkin CEO |
Thanks for taking the time to get to know us!

Spam Free Search?
February 25, 2010
Just for fun. But if things get much worse it might be good for utility as well

SEO Recommendations Don’t Implement Themselves!
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February 25, 2010
If you had an extra 20 hours a week, what would you do with them?
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