SearchDay | Search Shifts and Predictions for 2009
January 19, 2009
Today’s search engine marketing news and opinion: Search Ad Quality Score 101; What Makes a Successful Online Promotion?; 5 Web Resources to Find a Job in Search; and more.
SearchDay | Use Caution When Growing Your Site
January 19, 2009
Today’s search engine marketing news and opinion: Use Caution When Growing Your Site; 50 Most Memorable Moments in Search for 2008; Online Holiday Shopping Down 3% Overall for 2008; and more.
Carol Bartz Appointed as the New Yahoo CEO
January 19, 2009
After a long series of interviews, Carol Bartz has recently been appointed as the new Yahoo CEO; however, the details of her very generous salary figures — reputed too high considering the bad moment for both the company — together with her very first comments made the company shares drop significantly in the last few hours.
Google Cuts Jobs and Services to Fight Recession
January 19, 2009
In a time lapse of just a few hours, Google announced through its official channels that it would take drastic measures to contrast the ongoing financial crisis and cut on expenses. Google Video, Jaiku and a total of 170 employees between recruiters and regular software engineers will no more be part of the company.
SEO for Video Content
January 18, 2009
Posted by great scott!
This week we’re talking about video optimization. Video has become one of the most powerful content formats in recent years–whether as a regular part of a blog (like good ol’ Whiteboard Friday) or as a viral content strategy–but when you’re using video as a strategy it pays to consider your goals. Are you looking for link generation? Keyword targeted content? Branding and recognition? All of the above?
Depending on your primary objective, you may need to consider different publishing strategies, and that’s exactly what we’ll cover in this episode.
SEOmoz Whiteboard Friday - Optimizing for Video Content from Scott Willoughby on Vimeo.
Lindsay Perkin Wassell Joins SEOmoz to Lead our Consulting Business; Adam Feldstein Arrives to Head Up Product Development
January 18, 2009
Posted by randfish
Intrepid surfers of SEOmoz may have already noticed the new additions to our team - Lindsay Perkin Wassell & Adam Feldstein. Many of you in the SEO field know Lindsay well from her role as Director of SEO at OnTargetJobs and frequent speaking and participation at industry conferences. Today, she’s joining SEOmoz’s team as the manager of our consulting operations. Adam is somewhat new to the world of SEO, though as Group Program Manager of MSN Autos for the last few years, he’s certainly put some significant energy into the process. I’m thrilled to have both of these folks on board with us, and think an introduction is definitely deserved.
Lindsay Perkin Wassell, Our New SEO Consulting Manager
I first met Lindsay in 2004, while doing consulting for one of OnTargetJobs’ divisions in Vancouver - HCareers. She was a demanding client, and had a razor-sharp sense for SEO, Internet marketing, her company’s product and, perhaps most importantly of all, how to make change happen in a big organization. It was little surprise to me that Lindsay was quickly promoted to the director role of Search Marketing & Analytics for all of OTJ’s companies.
Lindsay’s also been a great friend of mine since moving to OTJ, and I feel both privileged and excited to have her on the team. As CEO, my bandwidth is thin, and although I hope our clients haven’t felt it too harshly, my attention is divided and needs focus on long term strategy, business planning and leadership. While I expect that I’ll still spend a considerable amount of time consulting with clients, particularly at the strategic level, I believe that SEOmoz will, as a whole, be a better company - both on the consulting and membership sides of the business - with Lindsay at the consulting helm.
Consulting was, historically, the base of SEOmoz’s business, helping companies like Yelp, NPR, Microsoft, Real Networks, Scribd and dozens of others take advantage of organic search opportunities. Since our funding, however, consulting has taken a backseat - it was less than 20% of our revenue last year. With Lindsay’s arrival, we’re looking to take on more of the many, many requests for consulting services that come to SEOmoz every day and leverage the intelligence and experience we derive from those projects to improve our tools, content and PRO membership service. Starting tomorrow, if you’re seeking consulting services from SEOmoz, you can email Lindsay_at_SEOmoz.org directly.
Adam Feldstein, Our New Director of Product Management
Adam and I have known one another since 2003, and in that time, his strengths as a critical thinker, a talented technologist and an exceptionally capable wearer-of-many-hats have made themselves apparent. Adam’s had great success transitioning Carpoint into MSN Autos and growing it through content, relationships and, yes, SEO. His arrival at SEOmoz will mean a more serious, analytical and detail-oriented approach to productization.
Adam’s big tasks will be taking over the direction and management of SEOmoz’s tools & PRO membership services. He’s going to be collecting a ton of feedback from our current members (nearly 3,500), people who’ve cancelled, those who’ve never signed up and even those who’ve never heard of SEOmoz to help architect tools and content that delivers high, ongoing value. As part of that role, he’d love to hear from you - suggestions, comments, new product or tool ideas, etc. - and what’s a warmer welcome than a full inbox on the first day?! 
You can reach him via email - Adam_at_SEOmoz.org.
p.s. I’m very much looking forward to blog posts from both Lindsay & Adam in the next few weeks, and if there’s topics you’d like to hear about, you can certainly ping them about those as well.
p.p.s. Lots of folks have been asking whether we’ll be replacing our beloved Jane on the SEO team - Rebecca has been doing a bang up job managing client projects along with her regular site manager duties (though, as you’ve probably noticed, it’s made her voice a little more absent on the blog), but I expect that she & Lindsay will be working together with me to grow the SEO ranks here in the near future, so keep your eye on the blog and our Twitter account (which we promise to update more often) for hiring news.
The Full List of Suppliers to Ask for Links
January 18, 2009
Posted by willcritchlow
I sometimes feel that I don’t write about basic fundamental SEO techniques often enough. Particularly here on the SEOmoz blog where I often try to save my "deep", "thoughtful" posts, in contrast to the Distilled blog where I write more widely and Twitter where I talk about any old rubbish. As a step towards remedying this, I thought I would write about some specific basics in the process of linkbuilding.
I am working on our linkbuilding process for clients here at Distilled. It’s probably one of the hardest things to do as an agency - to balance all the competing issues:
- time taken by many clients to implement recommendations (but expect results anyway)
- the natural urge for consultants to focus on the creativity and suffer through lack of implementation / follow-through
- working out where the line is on quality vs. guidelines vs. the future vs. effectiveness right now
- understanding what we can do for a client vs. what they have to do for themselves
It’s interesting though, and I have learnt a lot from re-working the process (and we’re definitely not done yet!). But today’s post isn’t really about how to create an agency linkbuilding process (maybe another day) - it’s about a specific but basic step in that process.
Getting links from suppliers
One small step in any linkbuilding process is to ensure that you (/ your client) has links from all appropriate businesses that they actually have a real relationship with. In the SEO world, it’d be unthinkable to enter into a partnership without a few links between your sites, but in many industries, this happens. Beyond partnerships, what about all your suppliers and customers? This has been written about many times before - along with techniques for getting links from those suppliers (such as offering testimonials).
When you actually start writing a process to do this though, you realise that it’s no good having a line in your process that says:
"get links from suppliers"
or even
"get client to get links from suppliers"
We know from much experience that "actions" like this tend to sit on todo lists for ever before being quietly forgotten about. What you need is something much more actionable. Like this:
Step 1: "get client to tell us who their IT support company is"
Much easier to action.
Obviously this needs to be followed with something like:
Step 2: "research supplier’s website to see if they use testimonials / link to clients"
Depending on the answer, we will either just have to get the client to write a testimonial and we can speak to their contact or we may have to spend more time convincing the supplier that they *should* have testimonials on their site 
Having processes with steps like this work many times better than generic descriptions of processes that are actually many steps long. Having had this brilliant insight, I realised I still wasn’t quite there (it’s also not really my insight - read getting things done if you haven’t already - brilliant book on how to define tasks among many other things - and read the e-myth for more on writing processes - yes those are both amazon.co.uk links I’m sure you’ll work it out if you’re in the US…).
In my example above, I said "IT support company" but it’s no good having a process that says "do this for IT support then everything else you can think of". You have to list these things out.
So I started looking for a list of suppliers you could get links from and couldn’t find one. So I wrote my own. And now because Rand taught me to over-share, I’m giving to you all as well. I’m sure it’s not complete yet, but I will add to it with good suggestions from the comments:
- IT support
- web design / hosting
- telephony
- email service provider / email marketing company
- legal advice
- HR / recruitment
- coaching / business advice
- property services (including landlords / tenants)
- PR
- advertising
- software provider(s) - particularly industry software
- accountancy / audit
- training (again, particularly industry training)
- printing / graphic design
- food / drink / hospitality
- hardware / office furniture / computer equipment suppliers
- cleaning company
- industry suppliers (depending on the client’s industry)
- conference organisers (either for your own seminars etc. or whose conferences you attend)
- artwork providers (local artists or galleries), florists etc. [Courtesy of whitespark]
And of course don’t forget PPC and SEO provider
As I said, I have been thinking about this and other elements of linkbuilding a lot recently as I have been hard at work on improvements to Distilled’s linkbuilding process. It is unbelieveable - no matter how much you think you know about a subject - when you go back to scratch and try to read everything you can find on a subject, then try to write a process, you learn a hell of a lot. Thank you to those people who have already helped behind the scenes (props to Melanie Nathan for some particularly juicy ninja tips). As it progresses, I might well write more on the subject as I know it’s one that many people struggle with, but I’ll also make sure that I continue to write about the business stuff you’ve come to expect.
Don’t forget to share any suppliers I’ve missed in the comments (or any juicy linkbuilding tips)!
Technorati Tags
linkbuilding, business processes
The 6 Goals of SEO: Choosing the Right Ones for Your Business
January 18, 2009
Posted by randfish
Virtually everyone who’s engaged seriously in the practice of search engine optimization has found it to have surprisingly versatile results. Site owners will often start out optimizing in order to rank for a particular term/phrase that’s relevant to getting customers, only to find that secondary and tertiary benefits from branding to reputation management to raw traffic all have an impact. Today I’d like to cover the different applications of SEO and talk about how to choose the right SEO objectives for your business.
Value-Producing Objectives for SEO:
SEO for Raw Traffic
Optimizing a site for search engines and creating keyword targeted content produces direct traffic from the engines, which typically expands into content sharing, direct traffic and referring links as more and more people find, use and enjoy the work you’ve produced. There are thousands of sites on the web that leverage this traffic to serve advertising, directly monetizing the traffic sent from the engines. From banner ads to contextual services like Google’s AdWords to affiliate programs and beyond, web advertising has become a massive (B+ according to eMarketer) industry.
- When to Employ
Use it when you can monetize traffic without actions or financial transactions on your site (usually through advertising). - Keyword Targeting
Any and all - the goal here isn’t typically to select specific keywords, but instead to create lots of high quality content that naturally targets interesting/searched-for terms. Instead of singular optimization on specific terms, the focus is on accessibility and best practices throughout the site to earn traffic through both high volume and long tail queries. Concentrate efforts on great content, and use keyword-based optimization only as a secondary method to confirm the titles/headlines of the works you create. - Page & Content Creation/Optimization
A shallow, highly crawlable link structure is critical to getting all your content indexed - follow good information architecture practices and use intelligent, detailed category and sub-category structures to get the most benefit out of your work. You’ll also need to employ good on-page optimization (titles, headlines, internal linking, etc) and make your articles easy to share and optimized for viral spreading.
SEO for E-Commerce Sales
One of the most direct monetization and intent-bases for SEO is driving relevant traffic to an e-commerce shop to boost sales. Search traffic is among the best quality available on the web, primarily because a search user has expressed a specific goal through their query, and when this matches a product or brand carried by the web store, conversion rates are often extremely high. Forrester research estimated the e-commerce market to top 5 Billion in 2009 (though the recent economic downturn may affect that number somewhat). With so many dollars flowing over the web, it’s little surprise that e-commerce focused SEO is among the most competitive and popular applications of the practice.
- When to Employ
Use it when you have products/services that are directly for sale on your website - Keyword Targeting
Pay-per-click is an excellent way to test the efficacy and potential ROI of keyword targets. Find those that have reasonable traffic and convert well, then pursue. You’ll often find that the more specific the query - brand inclusive, product inclusive, etc. - the more likely the visitors are to make the purchase. - Page & Content Creation/Optimization
You’ll typically need some serious link building along with internal optimization to achieve high rankings for competitive, high-value keywords that bring in conversion-focused traffic. Manual link building is an option here, but scalable strategies that leverage a community or customers can be equally (or even more valuable).
SEO for Mindshare/Branding
A less popular, but equally powerful application of SEO is to use for branding purposes. Bloggers, social media websites, content producers, news outlets and dozens of other web publishing archetypes have found tremendous value in appearing atop search results and using the resulting exposure to bolster their brand recognition and authority. The process is fairly simple - much like traditional advertising’s goals of ad repetition to enter a buyer’s consideration set (see Three Laws of Branding for more), so too do online marketers observe that a website’s pages consistently at the top of search rankings around a particular subject has a positive impact on traffic, consideration and perceived authority.
- When to Employ
When you have a business that’s focused on attracting attention from a market more so than any direct traffic or monetization goals. This is frequently the case with new social communities, blogs or companies that need member acquisition and participation. - Keyword Targeting
As with raw traffic, your keyword focii is less critical here - you’ll likely have a few broad terms that receive high traffic you’re chasing, but the long tail may be far more achieveable and worth the less intensive effort. Choose keywords that are going to bring you traffic likely to be interested in and remember your site/brand. - Page & Content Creation/Optimization
The same principles as raw traffic apply - make an accessible site, use good link structure and best practices and focus on links for domain authority more so than specific keywords.
SEO for Lead Acquisition & Direct Marketing
Although less direct than an e-commerce sale, lead acquisition via the web is an equally valuable and important system for buiding customers and revenue. Millions of search queries have commercial intents that can’t be (or currently aren’t) fulfilled directly online. These can include searches for services like legal consulting, contract construction, commercial loan requests, alternative energy providers, virtually any service or product people source via the web.
- When to Employ
When you have a non-ecommerce product/service/goal that you want users to acocmplish on your site or are hoping to attract inquiries/direct contact over the web. - Keyword Targeting
As with e-commerce, choose phrases that convert well, have reasonable traffic and have previously performed in PPC campaigns. - Page & Content Creation/Optimization
Although you might think they’d be easier than e-commerce, lead acquisition SERPs are often equally challenging. You’ll need a solid combination of on-site optimization and external link building to direct pages (with good anchor text) to be competitive in the more challenging arenas.
SEO for Reputation Management
Those who’ve dealt with negative or non-existant web information about themselves or their businesses frequently desire to populate the search results with positive links and mentions. SEO enables this process through content creation and promotion via link building. While reputation management is among the most challenging of SEO tasks (primarily because you’re optimizing many results for a query rather than one), it’s in high demand and has a large number of practitioners (for example, the 214 SEO companies offering reputation management in our marketplace).
- When to Employ
If you’re trying to either protect your brand from having negative results appear on page 1, or are attempting to push down already existing negative content, reputation management SEO is the only path to success. - Keyword Targeting
Chances are, this is very easy - it’s either your personal name, brand name or some common variant (and you already know what it is). You might want to use keyword research tools just to see if there are popular variants you’re missing. - Page & Content Creation/Optimization
Unlike every other SEO tactic, reputation management involves optimizing pages on many different domains in order to push results down in the SERPs. This involves using social media profiles, public relations, press releases, links from networks of sites you might own or control along with classic optimization of internal links & on-page elements. It is certainly among the most challenging of SEO practices, especially in Google, where QDD (Query Deserves Diversity) can mean you have to work many times as hard to push down negatives because of how the algorithm employs content preferences.
SEO for Ideological Influence
For those seeking to sway public (or private) opinion about a particular topic, SEO can be a powerful tool. By promoting your ideas/content in the search results for queries likely to be made by those seeking information about a topic, you can influence the perception of even very large groups. Politicians and political groups/individuals are the most likely employers of this tactic, but it can certainly be applied to any subject from the theological to the technical or civic.
- When to Employ
When you need to change minds or influence decisions/thinking around a subject - think Anonymous’ campaign against Scientology or theoretical physicists attempting to get more of their peers considering the possibility of alternate universes as a dark matter source. - Keyword Targeting
Tough to say for certain, but if you’re engaging in these types of campaigns, you probably know the primary keywords you’re chasing and can use keyword research query expansion to find others. - Page & Content Creation/Optimization
This is very classic SEO, but with a twist - since you’re engaging in ideological warfare in the SERPs, chances are you’ve got allies who can rally to the cause. Leverage your combined links and content to espouse the philosophy du jour.
Choosing the Right SEO Objectives for Your Business
Before you invest in the long term SEO strategy for your business, you should carefully consider which of these can have a major impact on your goals. Putting time and energy towards a single goal, only to later add on others can result in duplicated work and effort. As a business/organization, decide on what you need to accomplish and ask yourself questions like:
- Does the company need direct sales, traffic, branding or some combination of these?
- Are there influencers you’re trying to reach with a message?
- Is the organization/brand subject to potentially negative material that needs to be controlled/mitigated?
- Do you have products/services you sell, either directly over the web or through leads established online?
Once you have the answers, you can attack SEO with the right list of goals in mind. Of course, the hard part then becomes executing on that strategy, but we’ll save that for other posts
p.s. We’ve got a very exciting announcement coming tomorrow morning, stay tuned!
Time to Update the SEO Toolbar
January 16, 2009
Earlier today I called an older version of the SEO Toolbar that does not have the update option built in it. If you downloaded it earlier today, please download again from
http://tools.seobook.com/seo-toolbar/
The current version should be 1.0.1 (rather than 0.1). Sorry about the error on the updating part…but you won’t have to download it again after this time…the update feature will work, and it is safe to just download it now as it will write over the earlier version of the extension.
The SEO Toolbar
January 16, 2009
What would happen if you smooshed together many of the best parts of Rank Checker, SEO for Firefox, the best keyword research tools across the web, a feed reader (pre-populated with many SEO feeds), a ton of competitive research tools, the ability to compare up to 5 competing sites against each other, easy data export, and boatloads of other features into 1 handy Firefox extension? Well, you would have the SEO Toolbar.
Please bookmark this page on Delicious for your future reference.
Want to know why Google or Yahoo! ranks pages? If so this is the Firefox extension for you. The SEO Toolbar pulls in many useful marketing data points to make it easy get a holistic view of the competitive landscape of a market directly in the search results.
Want to learn more? Watch this quick intro video, and read on
Download & Installation Instructions:
- You have to be using Firefox to get this to work. If you have not yet used Firefox go download Firefox, and then come back to this page using Firefox as your web browser.
- If the Software Installation window is visible click Install Now.
- If not, then:
- See if there is a yellow bar near the top of your browser.
- Click the Edit Options button on the yellow bar.
- Click Allow. Then click OK.
- Click the Install Now button.
- As a final step, restart Firefox.
After you install the SEO Toolbar and restart your browser you may want to configure the extension settings to fit your preferences.
The Theory…
The SEO game is getting more complex, and it is requiring more effort to keep up with the changes. More and more tools are being released. Some are worth buying, some are not. The idea of this toolbar was to put the best competitive research data and the best SEO research tools at your fingertips - free of charge.
This tool was designed to make it easier to evaluate how strong a competing website is. The SEO Toolbar pulls in many useful marketing data points to make it easy get a more holistic view of the competitive landscape of a market right from your browser. In addition to pulling in useful marketing data this toolbar also provides links to the data sources so you can dig deeper into the data.
First Things First:
If you are casually surfing you may want to turn this extension off. To do so, click on the SEO Toolbar logo, then click on the "Turn Toolbar off" link at the bottom of the menu.
If the toolbar is off then you will see question marks near all the data points, likeso
To turn this toolbar back on, click on the SEO Toolbar logo, and then click on the "Turn Toolbar on" link at the bottom of the menu.
SEO Toolbar Features:
As you surf the web the SEO Toolbar pulls useful market research data right into your browser, including:
Link Information
- Links: (Yahoo! linkdomain) shows a rough estimate of the total number of links pointing at a domain
- Page Links: (Yahoo! link) shows a rough estimate of the total number of links pointing at a page
Under the advanced information button 
you can also see details like
- Uniqe linking domains: this comes from the fine folks at Majestic SEO
- .edu Link: (Yahoo! .edu linkdomain ) shows a rough estimate of the total number of .edu links pointing at a domain
- .edu Page Link: (Yahoo! .edu link ) shows a rough estimate of the total number of .edu links pointing at a specific page
- .gov Link: (Yahoo! .gov linkdomain ) shows a rough estimate of the total number of .gov links pointing at a domain
Directory Information
- Dmoz: searches the Google Directory to count the total number of pages from a site that are listed in DMOZ, and the total number of pages listed in DMOZ that reference that URL.
- dir.yahoo.com: is a site listed in the Yahoo! Directory or not
- BOTW: is a site listed in the BOTW Directory or not
Other Competitive Details
- PR: (Google PageRank) an estimated measure of global link authority
- Age: age pulled from Archive.org, shows the first time a page was indexed by Archive.org’s spider. The theory is that if Archive.org found a page so did many of the major search engines.
Advanced Information Button
Clicking on the advanced information button allows you to bring up a lot of SEO related details, including
- Site background information
- Site links
- Page links
- Directory listings
- Traffic estimates
- Social media information from popular social bookmarking and social news sites
And you can easily export all this data.
Competitive Research Links
Provides links to a variety of competitive research tools, including…
- Compete.com
- Alexa.com
- Google Trends for Websites
- Quantcast
- SEM Rush
Additional tools/features…
- IP address: IP address of the host
- Search for sites on the same IP address: search Live Search based on IP address
- Whois data: find out who runs a site
- Server header checker: is a link being 301 redirected? 302 redirected? how many jumps are there? find out using this tool (you may need to use it combined with the user agent switcher on some complex dynamic sites)
- User agent switcher: change your useragent to detect how bots see a page or site (may require clearing cookies and restarting browser)
Highlight Nofollow Links
Highlight nofollow links. You can turn this on or off with the click of a button…this button 
Rank Checker
We built our popular Rank Checker directly into the toolbar. Access it by clicking on this button 
Watch this video to learn more about Rank Checker, or read the official usage instructions.
SEO X-ray
We built in our popular on page SEO analysis tool - SEO Xray. This allows you to look at things like on page headings, internal links, external links, and gives you access to our keyword density analysis tool.
Keyword Research Tools
Want access to keyword research tools right from your browser? We allow you to select your favorite tools from a list of a dozen different keyword tools! Simply put a checkmark next to the ones you like, then enter your keyword into the search box and you will see a number of tabs open, with 1 keyword tool in each tab.
We also link to our keyword density analyzer, keyword list generator, and keyword list cleaner at the bottom of this menu.
Highlight Keywords on a Page
The highlighter between the book and the green globe allows you to highlight keywords that appear on a page.
Ask SEO Questions & Find SEO Answers
The green globe next to the search box allows you to search SeoBook.com for answers to your SEO questions. Anytime you have an SEO question you can search our site, as we are likely to have answered most SEO questions at one point in time.
If you are a paying subscriber you can also use this search feature to find our training modules and to search our exclusive member’s only forums.
Built in Feed Reader
We also built a feed reader directly into the toolbar, pre-populated with a bunch of great SEO blogs. You can delete any of these blogs from the list, and you can easily add any blogs you want to subscribe to.
Compare Websites
Want to compare 2 or more websites? We allow you to compare up to 5 at a time. Just click on the comparison button 
Then double click in the URL box you want to add a site profile to. Proceed to the next box until you have listed up to 5 sites.
When you are done entering sites, click the get data button in the lower left corner. Once the data is pulled in you can
- compare it within the window
- click on any datapoint to go to the source
- export the data to a CSV file
A Plug in With More Data & Easier Access
Options Panel
This tool has a built in options panel, accessible by clicking on the SEO Toolbar logo.
You can chose to turn data points on or off, change highlighting colors, add user agents for the user agent switcher, and change a few other settings.
Unrivaled Flexibility
This toolbar is designed to be exceptionally flexible. Lets say you wanted to add the spell check from the Google Toolbar into this toolbar, and you wanted to replace our PageRank dispaly with their PageRank display. To do this you would
- right click near the top of your browser
- select customize from that menu
- select things to add or remove from the toolbars by dragging and dropping them. additional buttons will also appear in a "Customize Toolbar" window.
- click done at the bottom of the "Customize Toolbar" window when you are finished.
How to Update The SEO Toolbar:
This extension also will periodically update when we add new features. There is no need to reinstall this extension to get it to update. To update this extension
- While in Firefox look at the menu across the top of your browser. Click on the tools link.(or hit Alt T)
- From the tools drop down menu click on extensions menu (or hit Alt E)
- At the bottom of the extension box click the find updates button. If there is an update available for any of your extensions there will be an Update Now button to the right of the extension.
Update Log
Updates will appear on our updates page located here
Possible Future Upgrades:
- Maybe proxy searching ability
- Maybe a search box
- Will see. Depends on feedback
- Leave feedback here.
Other Useful Related Firefox Extensions and Goodies:
SEO for Firefox is worth a look. It pulls in similar datapoints as the SEO Toolbar does, but it puts them inline with the search results.
View a list of related useful extensions on our SEO extension page.
Conflicting Extensions:
There might be a few conflicting extensions. If this extension works on Yahoo! but not Google then check to see if you have some other potentially conflicting extension that is customizing Google. If it works on nothing then throw your computer out the window or read comments left by others here. If you still have questions you can ask them here.